One campaign.
Every channel.
Build tagged campaign links for email, social, and partners. Keep your destination and naming consistent across every channel.
Links are built in this tab.
Campaign setup
Optional campaign fields
Channel variants
Keep the same spelling and case for campaign labels across channels.
Tagged links
Keep attribution consistent
Use the same campaign name for every channel in a launch. Vary the source and medium to tell email, social, and partner traffic apart. Use content to distinguish placements within a channel.
See three campaign links for the same destination →